Category: WEB

A new adventure always starts from something.

For me it was the launching of the website and the desire to see  that idea realized, which I mentioned in the first article. When a spark ignites  you, you can’t just see it go out.

There was nothing left to do, but spend a few sleepless nights in front of the monitor of my PC, to translate into reality what heart and mind wanted to achieve.

"Life is what happens to you while you're busy making other plans."
John Lennon

My daughters supported me in this adventure. They come into my office, they watch what I do and produce and they give me new incentives on how to improve this idea.

I feel lucky in heart, mind and soul to have two wonderful creatures by my side. I love them with all my heart.

Alessandro Sanson – CEO ethernal.cloud

In my job as Occupational Health & Safety Manager, I often have to do something with numbers and statistics and I constantly talk about them during my lessons.

But I had never been interested, until now, in “sudden deaths” both in Italy and all over the world. I must say that the numbers are impressive.

Let’s look at some statistics:

• Sudden cardiac deaths (abbreviated SCD) are on average 1 per thousand inhabitants every year;
• This means about 350,000 deaths a year in the United States of America and about 60,000 deaths a year in Italy;
• In Italy in 2020 there were 1,270 fatal work accidents;
• In 2020 there were 1,278road accidents victims  in Italy;
• EEvery year in Italy8.000 deaths occur in home injuries;
• Every year 49,000 people are dying from hospital infections.

"The true tomb of the dead is the heart of the living."
Jean Cocteau

If it is true that we cannot change our destiny, we can make sure with intelligence that the people we love can receive our last farewell.

With this desire to seize in any way our destiny, the idea of ethernal.cloud is emerging.

Alessandro Sanson – CEO ethernal.cloud

As a father I was moved.

The scene in my mind of the father who protected his son during those terrible seconds, during the fall of the Mottarone cable car cabin, continues to be vivid in my mind even today and will remain so forever.

"It's strange to be known lost everyday and never sayng goodbye."
Erri de Luca

It is in moments like these, when I am under pressure or under emotional stress, that creativity enables my mind to make real the range of the emotions that go through me, by writing or drawing.

It is unthinkable as a father to not have the time to say a last word to your son.

There must be a way for all of us to be able to say something to the people we love, when we are no longer there. A sort of farewell that everyone can interpret in their own way.

Everyone tells me it is impossible. What if they are wrong?

Alessandro Sanson – CEO ethernal.cloud